AI Visibility · by THEONLY.
How AI and the world see your brand.
TheOutside is an audit that shows what AI tools and the wider public record say about your brand, then compares it with your competitors and how you want to be seen. Then we make recommendations for what to fix first.
If AI doesn't name you, you're not on the list. If it describes you wrongly, the buyer meets the wrong version of you first. Most brands have no idea what these tools say about them.
This isn't a technical SEO problem. AI repeats what the public record says: your site, your LinkedIn, directories, reviews, press, and what partners and customers write. It's a brand and reputation problem, read through a new channel.
When buyers ask for help in your market, do you come up at all?
When buyers ask about you, is the description accurate, and is it even the right business?
When buyers compare you with a competitor, which one does AI back?
What AI says about the people who lead the business, checked against their profiles.
You tell us who you are, who you mean to be, your buyers and your competitors.
We agree the questions your buyers ask and what we'll measure you against.
We put those questions to the leading AI tools and read your wider public record.
Your Card and Report, and a readout to agree the first decision.
One page: what AI says about you, where you stand against competitors, the three things that matter most and the next step. Ready to share with a board.
The actions first, in priority order, then the evidence behind every finding.
A session to walk through the findings and agree what happens first.
TheOutside stops at the diagnosis and recommendations. The work that follows runs through our consultancy: brand work for a consistent story, campaign and partnership strategy, and PR that earns the references AI draws on. Technical fixes are briefed with you and delivered through our partner network.
No. It looks at the same sources search engines use, but through the brand: what's said about you, whether it's accurate, and whether it matches how you want to be seen.
Nobody controls what AI tools say. We show what they say now, why, and what to change in the public record so the accurate version of you is easier to find. We don't guarantee placements.
ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude as standard. Copilot, Grok and DeepSeek on request.
No. TheOutside often shows the same problem from the outside.
Very little: a short brief, one call to confirm the questions, and a readout of the results.
Yes, by tool, by day and by wording. That's why we repeat key questions and recommend re-measuring.