Executive Brand Studio · by THEONLY.
A reputation as ambitious as you are.
Crest is a personal brand studio for leaders who invest in themselves the way they invest in their businesses: strategically, with the long game in mind.
Most people are recognised for who they were. Crest helps build the external profile for who you're becoming.
of employees research a CEO's online presence before joining a company.
of employers are less likely to interview a candidate they can't find online.
of a company's market value is attributed to its CEO's reputation, according to executives.
Sources: Brunswick Group, Connected Leadership, 2022 · The Harris Poll for CareerBuilder, 2017 · Weber Shandwick with KRC Research, The CEO Reputation Premium, 2015
Every engagement starts with a conversation. From there the work moves through three pillars in order, and each one builds on the last. Where you stop depends on the package you choose.
Who are you, and what do you stand for?
We start with an honest audit of how the world sees you today, then define the position you want to own.
In Foundation, Studio and Signature
Where should people see you, and what should they hear?
Your story goes to work on the channels that matter, with a steady rhythm of content and thought leadership.
In Studio and Signature
What do you want your reputation to open up?
We develop the person behind the brand and go after the boards, stages and causes that fit. Like a talent agent, but for corporate leaders.
In Signature
Your work speaks loudly inside your organisation. Outside it, your reputation hasn't caught up, and that's value you've earned but aren't yet using. Closing the gap strengthens your business today and opens the right doors tomorrow.
Committing the time and money to an MBA says a lot about your ambition. Your profile should say the same. Make sure the people who matter can see the leader you're becoming.
You're stepping up: a first board seat, a more public role, or something of your own. Your reputation should arrive before you do.
You built something people recognise. Now let them recognise the thinking behind it, and the person who'll build what comes next.
Brand strategy sprint
Ongoing brand management
Full executive representation
One-to-one coaching with an Executive Brand Coach™ that starts in the room with you and shows up as a reputation outside of it.
Crest Dashboard is the platform behind your development. One place to see your brand score, your content rhythm, coaching sessions and every milestone you achieve.
Studio and Signature only
Crest is an investment in you, in the same way an MBA or a professional membership is. Most clients invest personally. Some organisations choose to contribute, because a leader with a stronger external profile strengthens the business too. If that's a conversation worth having, these are the places it usually starts.
Where leadership development and executive coaching usually sit.
Where executive visibility and thought leadership often sit.
Where reputation and employer brand sit.
Where one exists, often set aside for senior talent.
Your Story · Your Profile · Your Legacy